But there is a twist: The all-new Ram 1500 Tradesmen HD is actually a dressed-up (or is it dressed-down?) regular cab 2500 underneath. And when the 20 Tradesman is measured against its Ford and GM competition, the numbers pan out pretty well against its regular cab half-ton competitors.īut Ram is going a step further by expanding the Tradesman’s reach to include a competition-beating regular cab long-bed model. That typically means crank windows, manual door locks and rubber floormats. The idea of the Tradesman is pretty simple: provide the most value and work capability as possible.
Ram is banking on the fact that the new Tradesman will be an industry hit, offering class-leading towing and hauling capacity with a strong value story to tell. With more than 100 local and national media outlets in attendance, the truck-maker took the wraps off two more new trucks and increased the reach of its RamBox storage system. Ram Truck sprung a few surprises at the State Fair of Texas.
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